When most people think of web directories these days, the first thing that comes to mind is low quality, spammy links that will never bring a single visitor to your site and may actually do more harm than good to your SEO campaign. While this is true for many web directories, there are actually still a lot of great authoritative directories out there that are definitely worth the time and effort to get listed on.
There are niche and special purpose directories that can both improve your rankings in the major search engines and drive a little traffic to your site. The trick is finding these quality directories, and to get you started, I have compiled this list of great directory submission sites and ideas.
1. Niche Directories
A niche directory is designed to feature sites that relate to a specific subject. For example, if I have a travel site, I would look for quality travel specific directories to submit to. Running a quick Google search for “list of travel directory sites” produces a great list of travel directories on DMOZ and Directory Clinic to get started with. By just following these first two organic results, you already have a list of well over a hundred potential travel directory sites to submit to.
Create a spreadsheet of all the niche directories you find for your specific niche. Next to each directory, note the PageRank using a PageRank tool and whether the directory is free, requires a reciprocal link, or if paid, how much it costs. You might even want to check out the amount of traffic each site gets by using Alexa.
Now look over your options to figure out how to get the most bang for your buck. Your main focus should be on high PageRank directories that offer free submissions, but don’t pass up a really good link on a site with a very minimal one-time fee. Personally, I wouldn’t recommend wasting time submitting to directories with no PageRank because often these directories were flagged by Google.